Monday, December 13, 2010

Shop Local Delmarva's Internet Structure

Where do I follow you on the Internet so I don't miss anything? 

That was a question Shop Local Delmarva received and a good one that warrants an answer for everyone who may have the same question to see. 

Shop Local Delmarva has established itself on the Internet through its main website and two auxiliary social networking sites as explained below.  Scheduled to come on line will be a link to a third social networking site, Twitter.  Whether you follow all or just one of the paths, you won't miss a thing going on at Shop Local Delmarva or in your locally owned and operated business community.

Main website - http://www.shoplocaldelmarva.com/
This is where you will want to go to find your locally owned and operated businesses.  The directory is broken down by county and further refined to businesses located in the county as well as businesses that serve the county.  Individual business listings include the basics such as address and phone number as well as a Google map to help you find the business.  If the business is running any specials, coupons, or sales, you will find all of them posted with the business' listing.  At the bottom of the map, you can even rate your visit with the business using a simple five-star voting system.  The site also has other general information about the importance of shopping local.  In the right margin, you will find featured businesses' sales, deals, and coupons.  In the left margin, you will see two feeds: one from Facebook and the other from Blogger.

Facebook - http://www.facebook.com/pages/Shop-Local-Delmarva/143805389003402?ref=share
Facebook is the largest social networking site and an important tool that allows you, and your friends and families to easily share their experiences with their locally owned and operated businesses.  By clicking the "Like" button, your newsfeed will automatically include Shop Local Delmarva's updates and allow you to post to Shop Local Delmarva's wall.  Your locally owned and operated businesses want to hear from you and Facebook makes it really easy for you to communicate with them and everyone else.  Shop Local Delmarva uses Facebook to keep everyone informed of the latest news in the locally owned business world.  Any changes made to the main website, such as the addition of a business to the directory or new specials being offered by a business, will also be posted to Facebook.

Blogger - http://shoplocaldelmarva.blogspot.com/
Like Facebook, blogger is another social networking site that serves the same purpose for Shop Local Delmarva as Facebook does.  The advantage of Blogger is Shop Local Delmarva can post expanded explanations, news items, and features that Facebook limits due to its character limits on posts.  This explanation, for example, could not be posted on Facebook in its entirety as it is posted on Blogger.

Twitter - not available yet
Twitter will function in the same capacity as Facebook.  Twitter is scheduled to come online in January 2011.

Now, you may be wondering how you would know about the answer to this question posted on Blogger if you only subscribe to Facebook or simply have the main website bookmarked. 

Even though the answer to the question appears on Blogger, a short announcement with a link to Blogger is also posted on Facebook.  Facebook users can then read the answer in its entiriety by clicking on the link.  When Twitter is available, a short announcement will be sent out for our Twitter subscribers.  If you solely use the main website, the Facebook and Blogger feeds will show the same updated information and, of course, this question is added to the FAQ section of the main website.

No matter how you choose to follow Shop Local Delmarva, you will be kept informed of the latest updates and happenings.

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